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Assembly of First Nations – COVID-19 Vaccine Social Media Campaign

Date

2021

Tools Used

Canva, Adobe Photoshop, Google Docs, Google Sheets

Developed and executed culturally informed social media strategies and content for the Assembly of First Nations across Facebook, Twitter, and Instagram, supporting informed COVID-19 vaccine decision-making amongst First Nations’ members by addressing vaccine hesitancy and the impacts of historical and systemic racism in healthcare.

All rights belong to the Assembly of First Nations.

Produced engaging written and visual content including infographics that contributed to 81% of off-reserve First Nations people aged 12+ receiving at least one COVID-19 vaccine between June 2021 and Feb 2022.

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